Seasons Arabia is a Dubai-based curated cultural festival and creative platform bringing together artists, designers, and creative entrepreneurs from the UAE, Russia, and international markets. Launched in Dubai in 2025 at Alserkal Avenue, it is a cultural bridge where culture, business, and experience come together.
Inspired by Sergei Diaghilev ’s legendary Russian Seasons in Paris — a world-renowned cultural phenomenon in the early 20th century — Seasons Arabia reflects Dubai’s role as a global hub for art, culture, and creative business. The next edition takes place in Dubai on 16—17 January 2027.
ABOUT FESTIVAL
We invite brands and companies interested in this active and rich market to participate.
Brands from Russia and
Middle East
1. Clothing, footwear and accessories
2. Jewellery and costume jewellery
3. Cosmetics, care
4. Interior and object design, tableware, home textiles
5. Art, graphic design and crafts
2. Jewellery and costume jewellery
3. Cosmetics, care
4. Interior and object design, tableware, home textiles
5. Art, graphic design and crafts
6. Architecture and property
7. Gastronomy and restaurant business
8. Children's goods (clothes, accessories, toys, etc.)
9. Tourism and hotel business
10. Services (production, photography, etc.)
7. Gastronomy and restaurant business
8. Children's goods (clothes, accessories, toys, etc.)
9. Tourism and hotel business
10. Services (production, photography, etc.)
WHO CAN PARTICIPATE
PROGRAM
2026 Program Coming Soon
We’re preparing an exciting new program for the next edition. Until then, feel free to explore the 2025 program and discover what Seasons Arabia is all about
28.11.25
15–31.10.25
27.11.25
ANNOUNCEMENT OF THE SHORTLIST OF THE RUSSIAN SEASONS ARABIA CONTEST
10:00 – 22:00
WORK OF THE EXHIBITION “RUSSIAN SEASONS ARABIA”
WORK OF THE EXHIBITION “RUSSIAN SEASONS ARABIA”
EVENING PROGRAM
LEARNING & EXPERIENCE SESSIONS
BUSINESS PROGRAM
13:00 – 13:45
"Fresh media in dubai: How to launch and stand out"
"Fresh media in dubai: How to launch and stand out"
12:00 – 12:45
Bohemian tasting session
Bohemian tasting session
11:00 – 11:45
"When color speaks russian"
"When color speaks russian"
20:00 – 20:45
COCKTAIL "RUSSIAN SEASONS ARABIA"
COCKTAIL "RUSSIAN SEASONS ARABIA"
19:30 – 19:55
ART & BALLET LIVE PERFORMANCE
ART & BALLET LIVE PERFORMANCE
19:00 – 19:25
CULTURAL ENTREPRENEURSHIP AWARD 2025
CULTURAL ENTREPRENEURSHIP AWARD 2025
18:00 – 18:45
"WITNESSING CHANGE: TRADITIONS AND MODERNITY IN THE NEIGHBORHOODS OF DUBAI"
"WITNESSING CHANGE: TRADITIONS AND MODERNITY IN THE NEIGHBORHOODS OF DUBAI"
17:00 – 17:45
SESSION 4 "TRADITION, IDENTITY & MODERN DIALOGUE"
SESSION 4 "TRADITION, IDENTITY & MODERN DIALOGUE"
16:00 – 16:45
SESSION 3 "ART, DESIGN & INNOVATION IN THE MIDDLE EAST"
SESSION 3 "ART, DESIGN & INNOVATION IN THE MIDDLE EAST"
15:00 – 15:45
SESSION 2 "THE ART OF BUSINESS: BRIDGING COMMERCE AND CULTURE"
SESSION 2 "THE ART OF BUSINESS: BRIDGING COMMERCE AND CULTURE"
14:15 – 15:00
SESSION 1 "CREATIVE HORIZONS OF THE MIDDLE EAST"
SESSION 1 "CREATIVE HORIZONS OF THE MIDDLE EAST"
/BAB AL SHAMS DESERT HOTEL
/JOSSA BY ALSERKAL
10:00 – 10:45
"HOW TO DEVELOP CREATIVE THINKING"
"HOW TO DEVELOP CREATIVE THINKING"
14:00 – 14:15
welcome speech & ribbon-cutting ceremony
welcome speech & ribbon-cutting ceremony
15:30 – 18:00
TEA CEREMONY IN THE DESERT
TEA CEREMONY IN THE DESERT
Volodchenkova Elena
Evarovskaya Margarita
Kilin Konstantin
Meltsaeva Maria
Mityushkina Karina
Orlova Kira
Ruchkina Svetlana
Tolmacheva Anna
Chekuchinov Dmitry
Shishova Maria
Evarovskaya Margarita
Kilin Konstantin
Meltsaeva Maria
Mityushkina Karina
Orlova Kira
Ruchkina Svetlana
Tolmacheva Anna
Chekuchinov Dmitry
Shishova Maria
Young Designers Competition Award Ceremony
17:00–17:45
SESSION 2: DIGITAL PRESENCE IN THE MIDDLE EAST: SOCIAL MEDIA, INFLUENCERS & VISUAL IDENTITY
SESSION 2: DIGITAL PRESENCE IN THE MIDDLE EAST: SOCIAL MEDIA, INFLUENCERS & VISUAL IDENTITY
16:00–16:45
SESSION 1: PR, MARKETING & CREATIVITY: CLASSIC TOOLS FOR A MODERN MARKET
SESSION 1: PR, MARKETING & CREATIVITY: CLASSIC TOOLS FOR A MODERN MARKET
Together, we’ll explore fresh perspectives on marketing and PR, then flow naturally into a guided tea ceremony — a ritual of hospitality, presence, and cultural connection. Rooted in tradition, shared in harmony and open to all who seek inspiration.
For participants only
by Caviar Boutique
with Alena Lavdovskaya
by DZCH and Russian Seasons Arabia
Film screening "Al Satwa" & Public talk
Workshop by Dubai Pike
Powered by Miratorg
Art lecture by Otdel Iskusstv
Workshop by Zlatasiberia brand
28.11.25
15–31.10.25
27.11.25
ANNOUNCEMENT OF THE SHORTLIST OF THE RUSSIAN SEASONS ARABIA CONTEST
10:00 – 22:00
WORK OF THE EXHIBITION “RUSSIAN SEASONS ARABIA”
WORK OF THE EXHIBITION “RUSSIAN SEASONS ARABIA”
EVENING PROGRAM
LEARNING & EXPERIENCE SESSIONS
BUSINESS PROGRAM
13:00 – 13:45
"Fresh media in dubai: How to launch and stand out"
"Fresh media in dubai: How to launch and stand out"
12:00 – 12:45
Bohemian tasting session
Bohemian tasting session
11:00 – 11:45
"When color speaks russian"
"When color speaks russian"
20:00 – 20:45
COCKTAIL "RUSSIAN SEASONS ARABIA"
COCKTAIL "RUSSIAN SEASONS ARABIA"
19:30 – 19:55
ART & BALLET LIVE PERFORMANCE
ART & BALLET LIVE PERFORMANCE
19:00 – 19:25
CULTURAL ENTREPRENEURSHIP AWARD 2025
CULTURAL ENTREPRENEURSHIP AWARD 2025
18:00 – 18:45
"WITNESSING CHANGE: TRADITIONS AND MODERNITY IN THE NEIGHBORHOODS OF DUBAI"
"WITNESSING CHANGE: TRADITIONS AND MODERNITY IN THE NEIGHBORHOODS OF DUBAI"
17:00 – 17:45
SESSION 4 "TRADITION, IDENTITY & MODERN DIALOGUE"
SESSION 4 "TRADITION, IDENTITY & MODERN DIALOGUE"
16:00 – 16:45
SESSION 3 "ART, DESIGN & INNOVATION IN THE MIDDLE EAST"
SESSION 3 "ART, DESIGN & INNOVATION IN THE MIDDLE EAST"
15:00 – 15:45
SESSION 2 "THE ART OF BUSINESS: BRIDGING COMMERCE AND CULTURE"
SESSION 2 "THE ART OF BUSINESS: BRIDGING COMMERCE AND CULTURE"
14:15 – 15:00
SESSION 1 "CREATIVE HORIZONS OF THE MIDDLE EAST"
SESSION 1 "CREATIVE HORIZONS OF THE MIDDLE EAST"
/BAB AL SHAMS DESERT HOTEL
/JOSSA BY ALSERKAL
10:00 – 10:45
"HOW TO DEVELOP CREATIVE THINKING"
"HOW TO DEVELOP CREATIVE THINKING"
14:00 – 14:15
welcome speech & ribbon-cutting ceremony
welcome speech & ribbon-cutting ceremony
15:30 – 18:00
TEA CEREMONY IN THE DESERT
TEA CEREMONY IN THE DESERT
Volodchenkova Elena
Evarovskaya Margarita
Kilin Konstantin
Meltsaeva Maria
Mityushkina Karina
Orlova Kira
Ruchkina Svetlana
Tolmacheva Anna
Chekuchinov Dmitry
Shishova Maria
Evarovskaya Margarita
Kilin Konstantin
Meltsaeva Maria
Mityushkina Karina
Orlova Kira
Ruchkina Svetlana
Tolmacheva Anna
Chekuchinov Dmitry
Shishova Maria
Young Designers Competition Award Ceremony
17:00–17:45
SESSION 2: DIGITAL PRESENCE IN THE MIDDLE EAST: SOCIAL MEDIA, INFLUENCERS & VISUAL IDENTITY
SESSION 2: DIGITAL PRESENCE IN THE MIDDLE EAST: SOCIAL MEDIA, INFLUENCERS & VISUAL IDENTITY
16:00–16:45
SESSION 1: PR, MARKETING & CREATIVITY: CLASSIC TOOLS FOR A MODERN MARKET
SESSION 1: PR, MARKETING & CREATIVITY: CLASSIC TOOLS FOR A MODERN MARKET
Together, we’ll explore fresh perspectives on marketing and PR, then flow naturally into a guided tea ceremony — a ritual of hospitality, presence, and cultural connection. Rooted in tradition, shared in harmony and open to all who seek inspiration.
For participants only
by Caviar Boutique
with Alena Lavdovskaya
by DZCH and Russian Seasons Arabia
Film screening "Al Satwa" & Public talk
Workshop by Dubai Pike
Powered by Miratorg
Art lecture by Otdel Iskusstv
Workshop by Zlatasiberia brand
The organizer reserves the right to slightly change the specified dates and times
SPEAKERS
The heroes of Russian Seasons Arabia are visionaries who contribute to making the world a better place,
seek and preserve their uniqueness, and at the same time strive for global growth.
seek and preserve their uniqueness, and at the same time strive for global growth.
- Daria MatsievskayaPresident, Founder of Russian Seasons
- ANNA BURASHOVAEditor-in-Chief of Marie Claire Russia and Psychologies
- H.E. LAILA RAHHAL EL ATFANIGoodwill Ambassador, President and Founder of Business Gate, UAE
- KHALIL ABDULWAHIDFine Art Director at Dubai Culture and Arts Authority
- ANDREY TEREKHINTrade Representative of Russia in the United Arab Emirates
- DR. KHALED ALAWADIUrbanist, Associate Professor at Khalifa University
- SUMAYYAH AL SUWAIDIArt Curator
- SOFIA BRONTVEINFounder of The Sandy Times, Ex-editor of Forbes Russia
- KSENIA ZOBOVACultural Producer, Inloco Initiative
- LARA PALMERPublisher, Editor-in-Chief of World Arabia
- ABDULLA KHALID ALSHAMSIArt Curator
- MARINA BAZELObject designer, Founder of RARARES
- YAQOOB YOUSEF ABDULRAHMAN ALI ALSUMAITIFounder of “Lawless”
- ELVINA ABIBULLAYEVAFounder of PIKE
- RUSLAN GUDIEVAbstract artist
- YULIA FEDORISHINAFounder of Ribambelle
- MARTIN LEZHENINFounder of Whale Studio
- ELEN LEVITTFounder of ArtLevel Art Management Company & LEVITT ART Community UAE
- EGOR SHARAYWriter, Editor of Buro 247 Middle East
- NATALYA URMANOVAPortraitist
- STANISLAV KRAVTSOVManaging Partner of DSK Advisory
- ANNA VETOSHKINAProgram Curator, Inloco Initiative
- YANA SHALPAKGeneral Representative of Miratorg in the UAE
- USTINA YAKOVLEVAArtist
- ALENA LAVDOVSKAYAArtist, Founder of Fashion Illustration Studio
Since its foundation, Russian Seasons has been discovering new names in fashion and design. Since 2016, the young designers' competition has been supported by Vogue magazine for several years. Since 2018, the Seasons Tech gas pedal has been presenting the most promising young innovators to the industry.
CONTEST
Contest entries for the new edition will be accepted starting from August 23, 2026. The shortlist of semi-finalists selected by the contest jury will be announced in December, 2026. The names of the 3 winners will be announced at the Seasons Arabia Festival in January, 2027.
In 2025, the Seasons Arabia festival announced an international competition for young talents. The competition task is to create an image reflecting modern trends and the national cultural code of one's own or chosen country.
To enter the contest, email us at info@ruseasons.com with “Contest” in the subject line.
LOCATION
LEGAL PARTNER
INTERNATIONAL INFORMATION PARTNER
GENERAL MEDIA PARTNER
MEDIA PARTNERS
RATING PARTNER
PARTNERS
To find out the terms of co-operation,
email us at info@ruseasons.com (labelled "Partner")
email us at info@ruseasons.com (labelled "Partner")
TERMS OF PARTICIPATION
Technical fee
with participants
with participants
5 100 AED
The organizer of the Russian Seasons Festival does not control how the Exhibitor carries out trade (with/ without a cash register): The Exhibitor independently reports to the state.
About settlements with a customer (pdf)
About settlements with a customer (pdf)
BECOME A PARTICIPANT
Fill in the data about you and your project:
NEWS
CONTACTS
Alserkal, Dubai, UAE
Free entrance: 16-17 January 2027
Opening hours: 10:00 - 22:00
Participants only: 18 January 2027
Free entrance: 16-17 January 2027
Opening hours: 10:00 - 22:00
Participants only: 18 January 2027
For enquiries about the festival: info@ruseasons.com (labelled "Arabia")
+971 52 185 89 52 (WhatsApp)
+971 52 185 89 52 (WhatsApp)
Become a partner
Enter information about yourself and we answer you back with the details
Get a ticket
Enter the information about yourself so we could send you a ticket