Paricipate
RU
Participate
RU
BECOME A PARTICIPANT
BECOME A PARTICIPANT
BECOME A PARTICIPANT
The first international festival Russian Seasons Arabia will take place on 27 – 28 November 2025 in Dubai, UAE at Alserkal and will bring together representatives of culture and business from Russia and the Middle East.
The guests and participants of the festival will find an exhibition, public talk with the participation of business, culture and innovation leaders, business program and summing up the results of the international contest of young designers, dedicated to the integration of cultural codes of different countries into modern trends.
ABOUT FESTIVAL
More details
Key events
We invite brands and companies interested in this active and rich market to participate.

Brands from Russia and
Middle East
1. Clothing, footwear and accessories
2. Jewellery and costume jewellery
3. Cosmetics, care
4. Interior and object design, tableware, home textiles
5. Art, graphic design and crafts
6. Architecture and property
7. Gastronomy and restaurant business
8. Children's goods (clothes, accessories, toys, etc.)
9. Tourism and hotel business
10. Services (production, photography, etc.)
WHO CAN PARTICIPATE
PROGRAMME
28.11.25
27.11.25
10:00 – 22:00
WORK OF THE EXHIBITION “RUSSIAN SEASONS ARABIA”/
JOSSA BY ALSERKAL
14:00 – 15:00
PUBLIC TALK ”RUSSIA AND GULF COUNTRIES: ORIENTAL INSPIRATION, INNOVATIVE TECHNOLOGIES”/ JOSSA
BY ALSERKAL
17:00 – 19:00
Tea ceremony in the desert ”Tradition or innovation?”
18:30 – 19:30
Session 3 “Dubai - the New ”Capital of the World”. Successful global cases from Russian entrepreneurs”/ JOSSA by ALSERKAL
17:00 – 18:00
Session 2 “Features of the target audience of the UAE market. How to develop creative business in Dubai?”/ JOSSA by ALSERKAL
15:30 — 16:30
Session 1 “Export Opportunities in the Middle East Markets”/ JOSSA BY ALSERKAL
Master classes, tasting, lectures
Retreat session for participants only
Announcement of the results of the competition
Become a participant
28.11.25
27.11.25
10:00 – 22:00
WORK OF THE EXHIBITION “RUSSIAN SEASONS ARABIA”/ JOSSA BY ALSERKAL
14:00 – 15:00
PUBLIC TALK ”RUSSIA AND GULF COUNTRIES: ORIENTAL INSPIRATION, INNOVATIVE TECHNOLOGIES”/ JOSSA
BY ALSERKAL
16:00 – 18:00
Tea ceremony in the desert ”Tradition or innovation?”
18:30 – 19:30
Session 3 “Dubai - the New ”Capital of the World”. Successful global cases from Russian entrepreneurs”/ JOSSA by ALSERKAL
17:00 – 18:00
Session 2 “Features of the target audience of the UAE market. How to develop creative business in Dubai?”/ JOSSA by ALSERKAL
15:30 — 16:30
Session 1 “Export Opportunities in the Middle East Markets”/ JOSSA BY ALSERKAL
Master classes, tasting, lectures
Retreat session for participants only
Announcement of the results of the competition
Become a participant
The organizer reserves the right to slightly change the specified dates and times
SPEAKERS
The heroes of Russian Seasons Arabia are individuals who contribute to making the world a better place, seek and preserve their uniqueness, and at the same time strive for global growth.
  • Daria Matsievskaya
    President, founder of Russian Seasons
  • ANNA BURASHOVA
    Editor-in-Chief of Marie Claire Russia and Psychologies
  • H.E. LAILA RAHHAL EL ATFANI
    Goodwill Ambasador, President & Founder of Business Gate, UAE
  • ANDREY TEREKHIN
    Russia's Trade Representative in the UAE
  • EKATERINA ODINTSOVA
    Founder of PR TREND
  • SOFIA BRONTVEIN
    Founder of The Sandy Times, ex-editor of Forbes Russia
  • ELVINA ABIBULLAYEVA
    Founder of Dubai Pike Media
  • MARINA BAZEL
    Object designer, founder of RARARES
  • MAX GOSHKO-DANKOV
    Artist, curator of creative projects
  • LARA PALMER
    Publisher, Editor-in-Chief of World Arabia
  • VERA KHMYROVA
    Director of the Department of Light Industry and Forestry Complex of the Ministry of Industry and Trade of the Russian Federation
Since its foundation, Russian Seasons has been discovering new names in fashion and design. Since 2016, the young designers' competition has been supported by Vogue magazine for several years. Since 2018, the Seasons Tech gas pedal has been presenting the most promising young innovators to the industry.
CONTEST
Contest entries will be accepted until September 30, 2025. The shortlist of semi-finalists selected by the competition jury will be announced from October 15 to 31, 2025. The names of the 3 winners will be announced at the Russian Seasons Arabia Festival on November 27, 2025.
In 2025, the Russian Seasons Arabia festival announces an international competition for young designers. The competition task is to create an image reflecting modern trends and the national cultural code of one's own or chosen country.
To enter the contest, email us at info@ruseasons.com with “Contest” in the subject line.
LOCATION
PARTNERS
To find out the terms of co-operation,
email us at info@ruseasons.com (labelled "Partner")
TERMS OF PARTICIPATION
Technical fee
with participants
5 100 AED
The organizer of the Russian Seasons Festival does not control how the Exhibitor carries out trade (with/ without a cash register): The Exhibitor independently reports to the state.

About settlements with a customer (pdf)
BECOME A PARTICIPANT
Fill in the data about you and your project:


NEWS
CONTACTS
JOSSA by Alserkal, Dubai, UAE

Dates: November 27 – 28, 2025

Opening hours: 10:00 - 22:00


For enquiries about the festival: info@ruseasons.com (labelled "Arabia")
+971 52 185 89 52 (WhatsApp)