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The first international festival Russian Seasons Arabia will take place on 27 – 28 November 2025 in Dubai, UAE at Alserkal and will bring together representatives of culture and business from Russia and the Middle East.
The guests and participants of the festival will find an exhibition, public talk with the participation of business, culture and innovation leaders, business program and summing up the results of the international contest of young designers, dedicated to the integration of cultural codes of different countries into modern trends.
ABOUT FESTIVAL
More details
Key events
We invite brands and companies interested in this active and rich market to participate.

Brands from Russia and
Middle East
1. Clothing, footwear and accessories
2. Jewellery and costume jewellery
3. Cosmetics, care
4. Interior and object design, tableware, home textiles
5. Art, graphic design and crafts
6. Architecture and property
7. Gastronomy and restaurant business
8. Children's goods (clothes, accessories, toys, etc.)
9. Tourism and hotel business
10. Services (production, photography, etc.)
WHO CAN PARTICIPATE
PROGRAM
28.11.25
15–31.10.25
27.11.25
ANNOUNCEMENT OF THE SHORTLIST OF THE RUSSIAN SEASONS ARABIA CONTEST
10:00 – 22:00
WORK OF THE EXHIBITION “RUSSIAN SEASONS ARABIA”
EVENING PROGRAM
LEARNING & EXPERIENCE SESSIONS
BUSINESS PROGRAM
13:00 – 13:45
"Fresh media in dubai: How to launch and stand out"
12:00 – 12:45
Bohemian tasting session
11:00 – 11:45
"When color speaks russian"
20:00 – 20:45
COCKTAIL "RUSSIAN SEASONS ARABIA"
19:30 – 19:55
ART & BALLET LIVE PERFORMANCE
19:00 – 19:25
CULTURAL ENTREPRENEURSHIP AWARD 2025
18:00 – 18:45
"WITNESSING CHANGE: TRADITIONS AND MODERNITY IN THE NEIGHBORHOODS OF DUBAI"
17:00 – 17:45
SESSION 4 "TRADITION, IDENTITY & MODERN DIALOGUE"
16:00 – 16:45
SESSION 3 "ART, DESIGN & INNOVATION IN THE MIDDLE EAST"
15:00 – 15:45
SESSION 2 "THE ART OF BUSINESS: BRIDGING COMMERCE AND CULTURE"
14:15 – 15:00
SESSION 1 "CREATIVE HORIZONS OF THE MIDDLE EAST"
/BAB AL SHAMS DESERT HOTEL
/JOSSA BY ALSERKAL
10:00 – 10:45
"HOW TO DEVELOP CREATIVE THINKING"
14:00 – 14:15
welcome speech & ribbon-cutting ceremony
15:30 – 18:00
TEA CEREMONY IN THE DESERT
Volodchenkova Elena
Evarovskaya Margarita
Kilin Konstantin
Meltsaeva Maria
Mityushkina Karina
Orlova Kira
Ruchkina Svetlana
Tolmacheva Anna
Chekuchinov Dmitry
Shishova Maria
Young Designers Competition Award Ceremony
17:00–17:45
SESSION 2: DIGITAL PRESENCE IN THE MIDDLE EAST: SOCIAL MEDIA, INFLUENCERS & VISUAL IDENTITY
16:00–16:45
SESSION 1: PR, MARKETING & CREATIVITY: CLASSIC TOOLS FOR A MODERN MARKET
Together, we’ll explore fresh perspectives on marketing and PR, then flow naturally into a guided tea ceremony — a ritual of hospitality, presence, and cultural connection. Rooted in tradition, shared in harmony and open to all who seek inspiration.
For participants only
by Caviar Boutique
with Alena Lavdovskaya
by DZCH and Russian Seasons Arabia
Film screening "Al Satwa" & Public talk
Workshop by Dubai Pike
Powered by Miratorg
Art lecture by Otdel Iskusstv
Workshop by Zlatasiberia brand
Contest
Award
Program
Sign-Up
28.11.25
15–31.10.25
27.11.25
ANNOUNCEMENT OF THE SHORTLIST OF THE RUSSIAN SEASONS ARABIA CONTEST
10:00 – 22:00
WORK OF THE EXHIBITION “RUSSIAN SEASONS ARABIA”
EVENING PROGRAM
LEARNING & EXPERIENCE SESSIONS
BUSINESS PROGRAM
13:00 – 13:45
"Fresh media in dubai: How to launch and stand out"
12:00 – 12:45
Bohemian tasting session
11:00 – 11:45
"When color speaks russian"
20:00 – 20:45
COCKTAIL "RUSSIAN SEASONS ARABIA"
19:30 – 19:55
ART & BALLET LIVE PERFORMANCE
19:00 – 19:25
CULTURAL ENTREPRENEURSHIP AWARD 2025
18:00 – 18:45
"WITNESSING CHANGE: TRADITIONS AND MODERNITY IN THE NEIGHBORHOODS OF DUBAI"
17:00 – 17:45
SESSION 4 "TRADITION, IDENTITY & MODERN DIALOGUE"
16:00 – 16:45
SESSION 3 "ART, DESIGN & INNOVATION IN THE MIDDLE EAST"
15:00 – 15:45
SESSION 2 "THE ART OF BUSINESS: BRIDGING COMMERCE AND CULTURE"
14:15 – 15:00
SESSION 1 "CREATIVE HORIZONS OF THE MIDDLE EAST"
/BAB AL SHAMS DESERT HOTEL
/JOSSA BY ALSERKAL
10:00 – 10:45
"HOW TO DEVELOP CREATIVE THINKING"
14:00 – 14:15
welcome speech & ribbon-cutting ceremony
15:30 – 18:00
TEA CEREMONY IN THE DESERT
Volodchenkova Elena
Evarovskaya Margarita
Kilin Konstantin
Meltsaeva Maria
Mityushkina Karina
Orlova Kira
Ruchkina Svetlana
Tolmacheva Anna
Chekuchinov Dmitry
Shishova Maria
Young Designers Competition Award Ceremony
17:00–17:45
SESSION 2: DIGITAL PRESENCE IN THE MIDDLE EAST: SOCIAL MEDIA, INFLUENCERS & VISUAL IDENTITY
16:00–16:45
SESSION 1: PR, MARKETING & CREATIVITY: CLASSIC TOOLS FOR A MODERN MARKET
Together, we’ll explore fresh perspectives on marketing and PR, then flow naturally into a guided tea ceremony — a ritual of hospitality, presence, and cultural connection. Rooted in tradition, shared in harmony and open to all who seek inspiration.
For participants only
by Caviar Boutique
with Alena Lavdovskaya
by DZCH and Russian Seasons Arabia
Film screening "Al Satwa" & Public talk
Workshop by Dubai Pike
Powered by Miratorg
Art lecture by Otdel Iskusstv
Workshop by Zlatasiberia brand
Contest
Award
Program
Sign-Up
The organizer reserves the right to slightly change the specified dates and times
SPEAKERS
The heroes of Russian Seasons Arabia are visionaries who contribute to making the world a better place, seek and preserve their uniqueness, and at the same time strive for global growth.
  • Daria Matsievskaya
    President, Founder of Russian Seasons
  • ANNA BURASHOVA
    Editor-in-Chief of Marie Claire Russia and Psychologies
  • H.E. LAILA RAHHAL EL ATFANI
    Goodwill Ambassador, President and Founder of Business Gate, UAE
  • KHALIL ABDULWAHID
    Fine Art Director at Dubai Culture and Arts Authority
  • ANDREY TEREKHIN
    Trade Representative of Russia in the United Arab Emirates
  • DR. KHALED ALAWADI
    Urbanist, Associate Professor at Khalifa University
  • SUMAYYAH AL SUWAIDI
    Art Curator
  • SOFIA BRONTVEIN
    Founder of The Sandy Times, Ex-editor of Forbes Russia
  • KSENIA ZOBOVA
    Cultural Producer, Inloco Initiative
  • LARA PALMER
    Publisher, Editor-in-Chief of World Arabia
  • ABDULLA KHALID ALSHAMSI
    Art Curator
  • MARINA BAZEL
    Object designer, Founder of RARARES
  • YAQOOB YOUSEF ABDULRAHMAN ALI ALSUMAITI
    Founder of “Lawless”
  • ELVINA ABIBULLAYEVA
    Founder of PIKE
  • RUSLAN GUDIEV
    Abstract artist
  • YULIA FEDORISHINA
    Founder of Ribambelle
  • MARTIN LEZHENIN
    Founder of Whale Studio
  • ELEN LEVITT
    Founder of ArtLevel Art Management Company & LEVITT ART Community UAE
  • EGOR SHARAY
    Writer, Editor of Buro 247 Middle East
  • NATALYA URMANOVA
    Portraitist
  • STANISLAV KRAVTSOV
    Managing Partner of DSK Advisory
  • ANNA VETOSHKINA
    Program Curator, Inloco Initiative
  • YANA SHALPAK
    General Representative of Miratorg in the UAE
  • USTINA YAKOVLEVA
    Artist
  • ALENA LAVDOVSKAYA
    Artist, Founder of Fashion Illustration Studio
Since its foundation, Russian Seasons has been discovering new names in fashion and design. Since 2016, the young designers' competition has been supported by Vogue magazine for several years. Since 2018, the Seasons Tech gas pedal has been presenting the most promising young innovators to the industry.
CONTEST
Contest entries will be accepted until September 30, 2025. The shortlist of semi-finalists selected by the competition jury will be announced from October 15 to 31, 2025. The names of the 3 winners will be announced at the Russian Seasons Arabia Festival on November 27, 2025.
Contest
In 2025, the Russian Seasons Arabia festival announces an international competition for young designers. The competition task is to create an image reflecting modern trends and the national cultural code of one's own or chosen country.
To enter the contest, email us at info@ruseasons.com with “Contest” in the subject line.
LOCATION
LEGAL PARTNER
INTERNATIONAL INFORMATION PARTNER
GENERAL MEDIA PARTNER
MEDIA PARTNERS
RATING PARTNER
PARTNERS
To find out the terms of co-operation,
email us at info@ruseasons.com (labelled "Partner")
TERMS OF PARTICIPATION
Technical fee
with participants
5 100 AED
The organizer of the Russian Seasons Festival does not control how the Exhibitor carries out trade (with/ without a cash register): The Exhibitor independently reports to the state.

About settlements with a customer (pdf)
BECOME A PARTICIPANT
Fill in the data about you and your project:


NEWS
CONTACTS
JOSSA by Alserkal, Dubai, UAE

Dates:
Free entrance: on 27 November 2025
Opening hours: 10:00 - 22:00
Participants only: on 28 November 2025

For enquiries about the festival: info@ruseasons.com (labelled "Arabia")
+971 52 185 89 52 (WhatsApp)